Mellow is a Singaporean brand, they focus their creation around the early years of children's lives - at the different important stages such as feeding and sleeping. They offer a diverse range of products such as silicone bibs, feeding bibs, dribble bibs and swaddles to be a small part of these important moments.

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Mellow is also about color themes - they pick softer colors for their collections as they believe that they accentuate children's purity.